Possible Career Options

  • Product Management and Physical Distribution:
    Positions in product management involve overseeing all aspects of a particular product's marketing program, including research, sales, sales promotion, advertising, and pricing. It may also involve the actual distribution process of the product, from production to storage to delivery. 

  • Sales:
    Sales professionals are responsible for selling a wide variety of business products (e.g., computers, pharmaceuticals, agricultural products) and consumer products (e.g., chocolate, soft drinks, clothing) as well as services and ideas (e.g., political campaigns, non-profit fundraising). Sales positions generally offer great opportunities for advancement and provide attractive compensation, if you are willing to work hard and if you have the persuasive nature required for a salesperson. To work in sales, it is necessary that you know how to communicate well with people. In addition to customer contact, order taking, and customer service, sales professionals often help their clients with strategic planning across all marketing functions.

  • Marketing Communication:
    Positions in marketing communication encompass all the individuals working in advertising, sales promotion, public relations, direct marketing, and Internet marketing. Work in this area ranges from strategic planning of communication campaigns to writing press releases to designing banner ads for Web sites. Marketing communicators can be employed by communication companies (e.g., advertising agencies, PR firms), product and service companies (e.g., package goods manufacturers, non-profit firms), or the media (e.g., television stations, newspapers, Internet portals).

  • Retailing:
    There are several career paths within Retailing. In merchandise management, one can employed as a buyer and be in charge of selecting merchandise, guiding promotion, setting prices, and bargaining prices from suppliers. Another path, store management, involves the supervision of personnel in all departments and the general management of the facilities.

  • Market Research:
    Market researchers are responsible for obtaining, analyzing, and interpreting data for making marketing decisions. These decisions are generally based around sales predictions, customer analysis, and economic market analysis. A good knowledge of statistics, computers, the Internet, and strong communication skills are necessary for these positions.

  • Entrepreneurial & Self Employment Sectors:
    A marketing degree builds a solid foundation of the knowledge and skills required to start, finance, and run your own business. In addition, marketing graduates may choose a career in consulting, where they help other businesses identify and solve their marketing problems.

Professional Associations and Organizations

  • International Association of Business Communicators (IABC)

    The International Association of Business Communicators provides a professional network to help advance your career. Our 14,000 members in over 70 countries hold positions in:

    • Public Relations/Media Relations
    • Corporate Communications
    • Public Affairs
    • Investor Relations
    • Government Relations
    • Marketing Communications
    • Community Relations
    • Writing
    • Editing
    • Training
    • Advertising
    • Photography and Video Production
    • Graphic Design
    • Human Resources
    • Teaching

    IABC's professional credential program recognizes communicators who have reached a globally accepted standard of knowledge and proficiency iin their chosen field. You are eligible for accreditation if you are a professional communicator with a minimum of five years of experience in business communication (organizational communication, public relations, or communications management) and have completed a bachelor's degree. You must successfully complete the application, the portfolio showcasing your qualifications, and a written and oral examination. Student memberships are available, giving you access to a plethora of career assistance including an online library, student blog, membership directory, career and industry library, mentoring program, and job board (with the ability to post your resume).

  • Marketing Research & Intelligence Association
    The Marketing Research and Intelligence Association (MRIA) is a Canadian not-for-profit association representing all aspects of the market intelligence and survey research industry, including social research, competitive intelligence, data mining, insight, and knowledge management. They offer the CMRP designation, with the goal of raising the level of professionalism within the marketing research industry. The CMRP accredits the knowledge of experienced marketing research practitioners and establishes a career path for new practitioners entering the profession. To receive the CMRP designation, you must complete the MRIA School of Marketing Research's professional education program, have two years of professional marketing research experience, and successfullywrite the Comprehensive Marketing Research Exam (CMRE). Student memberships are available (at reduced rates) providing access to newsletters, membership directory, and website access (including posted career opportunities). 
  • Canadian Professional Sales Association
    The Canadian Professional Sales Association (CPSA) is Canada′s largest national sales organization. The CPSA works to enhance the effectiveness, efficiency and professionalism of the sales community. CPSA members can be found in almost every sector of the Canadian economy and cover a wide range of positions including senior executives, entrepreneurs, sales managers, sales representatives and sale agents. The CSPA offers a number of sales training programs. Take a look at the student section of their website for a sales niche job board, certificates, and awards.
  • The Canadian Marketing Association
    The Canadian Marketing Association (CMA) is the only marketing association in Canada that embraces Canada’s major business sectors and all marketing disciplines, channels and technologies. Its programs help shape the future of marketing in Canada by building talented marketers and exceptional business leaders and by demonstrating marketing’s strategic role as a key driver of business success.The Canadian Marketing Association offers a number of certificate programs which give marketers a competitive edge in their career. Student memberships are available (reduced rate). Take a look at their job bank to discover what opportunities are available in the industry.
  • Supply Chain Management Association

    The leading and largest association in Canada for supply chain management professionals and the national voice for advancing and promoting the profession. SCMA is the principal source of supply chain training, education, and professional development in the country. The association embraces all aspects of strategic supply chain management including:

    • Purchasing/Procurement
    • Strategic Sourcing
    • Contract Management
    • Materials/Inventory Management
    • Logistics and Transportation

    Anyone with an interest in supply chain management can become a member of SCMA including supply chain management practitioners, other business professionals, and students considering a career in the field. Student memberships for Saskatchewan are $225 + GST (must be a full-time student).

  • International Institute of Marketing Professionals
    International Institute of Marketing Professionals (IIMP®) is an independent not-for-profit professional marketing international association which develops and advocates international standards within the marketing field to be recognized on a global level. IIMP® is a pioneer in its leadership and strategic approach towards issuing marketing designations to individuals who have met specific qualifications through their education and work experience in the marketing arena. Student memberships are available giving access to their many publications, resources, events, and access to the membership directory.
  • Canadian Institute of Marketing
    Student memberships are available. Take a look at their careers page for marketing, communications, and creative jobs in Canada.
  • American Marketing Association
    The American Marketing Association is one of the largest marketing associations in the world, with over 30,000 members who work, teach and study in the field of marketing across the globe. AMA is the trusted go-to resource for marketers and academics. We are counted on as the most credible marketing resource where our members can stay relevant with knowledge, training and tools to enhance lifelong learning and obtain valuable information and connections. The AMA is constantly innovating and evolving, helping to shape the field as well as keep abreast of the changing global marketplace to help our members excel in their careers. Student memberships are available giving you access to resources such as the AMA College2Career Resources that provides students and young professionals with the resources (webcasts, podcasts, articles, whitepapers, etc.) that are critical in making a successful transition from life as a college student to life as a productive marketing. In addition, explore the career management resources to assist marketing graduates entering the workforce or searching for internships. Search AMA’s popular student job board for an internship or find career advice in our Ask the Expert series.
  • Association of Canadian Advertisers
    The Association of Canadian Advertisers (ACA) is a national, not-for-profit association exclusively dedicated to serving the interests of companies that market and advertise their products and services in Canada. Membership in the ACA is restricted to client marketers only, making it the premier Canadian marketing association. It cuts across all products and service sectors, and speaks on behalf of over 200 companies and divisions who collectively account for estimated annual sales of $350 billion. Take a look at their list of member companies
  • Saskatchewan Professional Marketing Association

    Our association is about building community, networks, and professional development opportunities for marketing and advertising professionals in Saskatchewan. We aim to keep the group fresh, nimble, focused and non-bureaucratic to reflect the dynamics and creativity of the marketing profession. Student memberships are available.

    • Regular meet-ups with guest speakers, round table discussions, and a variety of other formats at various locations to keep events engaging
    • Membership in the online community website including access to a member directory, message board, forums, and knowledge resources
    • Access to professional development courses specific to marketing
    • A dynamic community of like-minded individuals providing support, mentoring, and knowledge sharing
    • Business development opportunities and network building
    • Modern approach to association activities using online tools and social media
    • A member centric philosophy and democratic structure that fosters community and participation
  • Canadian Advertising Research Foundation (CARF)
    CARF is a non-profit organization whose prime focus is advertising, communications, and media research.
  • Advertising Standards Canada (ASC)
    Advertising Standards Canada is the national not-for-profit advertising self-regulatory body. they are committed to fostering community confidence in advertising and to ensure the integrity and viability of advertising in Canada through responsible industry self-regulation.
  • Retail Council of Canada (RCC)
    RCC is a not-for-profit, industry-funded association representing more than 45,000 store fronts of all retail formats across Canada, including department, speciality, discount, and independent stores, and online merchants. The Retail Education section of their website has information specifically for students including information on available scholarships and retail courses and certification.