Possible Career Options

  • Product Management and Physical Distribution:
    Positions in product management involve overseeing all aspects of a particular product's marketing program, including research, sales, sales promotion, advertising, and pricing. It may also involve the actual distribution process of the product, from production to storage to delivery. 

  • Sales:
    Sales professionals are responsible for selling a wide variety of business products (e.g., computers, pharmaceuticals, agricultural products) and consumer products (e.g., chocolate, soft drinks, clothing) as well as services and ideas (e.g., political campaigns, non-profit fundraising). Sales positions generally offer great opportunities for advancement and provide attractive compensation, if you are willing to work hard and if you have the persuasive nature required for a salesperson. To work in sales, it is necessary that you know how to communicate well with people. In addition to customer contact, order taking, and customer service, sales professionals often help their clients with strategic planning across all marketing functions.

  • Marketing Communication:
    Positions in marketing communication encompass all the individuals working in advertising, sales promotion, public relations, direct marketing, and Internet marketing. Work in this area ranges from strategic planning of communication campaigns to writing press releases to designing banner ads for web sites. Marketing communicators can be employed by communication companies (e.g., advertising agencies, PR firms), product and service companies (e.g., package goods manufacturers, non-profit firms), or the media (e.g., television stations, newspapers, Internet portals).

  • Retailing:
    There are several career paths within retailing. In merchandise management, one can be employed as a buyer and be in charge of selecting merchandise, guiding promotion, setting prices, and bargaining prices from suppliers. Another path, store management, involves the supervision of personnel in all departments and the general management of the facilities.

  • Market Research:
    Market researchers are responsible for obtaining, analyzing, and interpreting data for making marketing decisions. These decisions are generally based around sales predictions, customer analysis, and economic market analysis. A good knowledge of statistics, computers, the Internet, and strong communication skills are necessary for these positions.

  • Entrepreneurial & Self Employment Sectors:
    A marketing degree builds a solid foundation of the knowledge and skills required to start, finance, and run your own business. In addition, marketing graduates may choose a career in consulting, where they help other businesses identify and solve their marketing problems.

Professional Associations and Organizations

  • IABC Canada

    IABC Canada provides a professional network to help advance your career. Locally, IABC Saskatoon is a local organization serving more than 100 business communication professionals located in Saskatoon and surrounding areas. IABC Saskatoon provides members with a range of local services, including regular professional development luncheons, award programs, job placement, and networking opportunities. 

    Student memberships are available - get active in the world of communications and be mentored by established professionals in your community. Take a look at their job board to view current openings in the industry. 

  • Marketing Research & Intelligence Association
    The Marketing Research and Intelligence Association (MRIA) is a Canadian not-for-profit association representing all aspects of the market intelligence and survey research industry, including social research, competitive intelligence, data mining, insight, and knowledge management. They offer the CMRP designation, with the goal of raising the level of professionalism within the marketing research industry. The CMRP accredits the knowledge of experienced marketing research practitioners and establishes a career path for new practitioners entering the profession. To receive the CMRP designation, you must complete the MRIA School of Marketing Research's professional education program, have two years of professional marketing research experience, and successfullywrite the Comprehensive Marketing Research Exam (CMRE). Student memberships are available (at reduced rates) providing access to newsletters, membership directory, and website access (including posted career opportunities). Take a look at their listing of Gold Seal Agencies to see which organizations there are in the industry.
  • Canadian Professional Sales Association
    The Canadian Professional Sales Association (CPSA) supports and advances sales professionals with tools, training, and resources that accelerate their success. They offer sales training and certification, and their online learning hub provides a vast array of resources to assist those interested in a career in sales.
  • The Canadian Marketing Association
    The Canadian Marketing Association (CMA) represents Canada's leading business sectors and all marketing disciplines, channels, and technologies. CMA offers the Certified Marketing Specialist Designation for professionals plus learning-focused events, seminars, in-house training, roundtables, webinars, and the CMA Awards Gala. The Association promotes industry thought leadership, growth, development, and education through a network of Marketing Councils. The do have a membership for full-time post secondary students providing you with access to CMA member pricing for events and education; exclusive career development opportunities with Canada's top marketers; comprehensive publications, insights, white papers, and reports; and their weekly newsletter. Looking for your dream job or to break into the marketing profession? CMA's Job Bank has the best career resources for your needs. Please see the CMA Member Directory for contacts you can leverage in your job hunt.
  • International Institute of Marketing Professionals
    International Institute of Marketing Professionals (IIMP®) is an independent professional not-for-profit association that is dedicated to developing and promoting Internationally Accepted Marketing Standards for marketing practitioners. Student memberships are available giving access to their many publications, resources, events, and access to the membership directory.
  • Canadian Institute of Marketing
    The Canadian Institute of Marketing - excellence in professional development. Student memberships are available. Take a look at their careers page for marketing, communications, and design jobs in Canada.
  • American Marketing Association
    The American Marketing Association is one of the largest marketing associations in the world, with over 30,000 members who work, teach and study in the field of marketing across the globe. Student memberships are available giving you access to resources such as the AMA College2Career Resources that provides students and young professionals with the resources (webcasts, podcasts, articles, whitepapers, etc.) that are critical in making a successful transition from life as a college student to life as a productive marketing.
  • Association of Canadian Advertisers
    The Association of Canadian Advertisers (ACA) is a national industry organization exclusively dedicated to client-marketers. Membership in the ACA is restricted to client marketers only. Take a look at their list of member companies.
  • Saskatchewan Professional Marketing Association

    The Saskatchewan Professional Marketing Association about building community, networks, and professional development opportunities for marketing and advertising professionals in Saskatchewan. Student memberships are available.

    • Regular meet-ups with guest speakers, round table discussions, and a variety of other formats at various locations to keep events engaging
    • Membership in the online community website including access to a member directory, message board, forums, and knowledge resources
    • Access to professional development courses specific to marketing
    • A dynamic community of like-minded individuals providing support, mentoring, and knowledge sharing
    • Business development opportunities and network building
    • Modern approach to association activities using online tools and social media
    • A member centric philosophy and democratic structure that fosters community and participation